Public Figure, Branding, Endorsement & Platform Representation
The person and the platform.
Public figures and brands can create substantial value together. The agreement should be clear about the rights, the work and the reputation each party places in the relationship.
Connecting & Negotiating with Public Figures
A public figure relationship starts with the fit: who is involved, what each side contributes and how the public association will be used.
We consider the audience, proposed channels, creative control and economic contribution before drafting a deal.
Discuss this workNIL, Publicity & Personal Rights
Name, image, likeness and publicity rights need defined uses, approvals, duration and a plan for what happens when the relationship ends.
Uses of a name, image or likeness should be specific about media, territory, approvals, duration and what survives the deal.
Discuss this workTalent, Promotional & Brand Ambassador Agreements
We put the commercial promise into workable terms: appearances, content, approvals, compensation, exclusivity and conduct.
A clear schedule for content, appearances and approvals reduces confusion, while compensation, exclusivity and conduct terms address the hard moments.
Discuss this workStrategic Marketing Partnerships & Alliances
When a brand and public figure build something together, the deal must account for ownership, control and the different ways that value may be created.
We address ownership of new content or products, decision rights and how value is shared if the relationship grows.
Discuss this workBrand Standards, Goodwill & Reputation Protection
Visibility can move quickly. Agreements should protect the marks, personal rights and goodwill on both sides while making day-to-day approvals practical.
Trademark rules, approvals and reputation provisions should protect both sides without slowing ordinary campaign decisions.
Discuss this workMulti-Level Visibility & Representation
A relationship may touch franchising, social platforms, products, live events and other channels. We consider those uses together.
We connect uses across products, franchise locations, social media and live events so a grant of rights is neither too narrow nor unexpectedly broad.
Discuss this workExperience on Both Sides
Our work with brand owners and public figures informs how we approach the negotiation and the long-term relationship.
Experience with brand systems and personal platforms helps us recognize the interests on each side and identify durable terms.
Discuss this work