balance
A pH scale weighs acidity against alkalinity. Our version of balance puts the law and the contract beside the realities of the industry, the concept and the platform. We look for a course that protects the client and can actually be used.
Firm pHoundation
Balance. pHanatical. Passion + heart.
The name begins with pH, and so does the approach. We balance legal judgment with the practical work of building a brand, get close to the business and care about the people behind it.
Pragmatism and a view forward follow from those principles: the advice should work now and still make sense as the relationship evolves.
See also
The meaning behind pH.
pHanatical
We get excited about the brands we represent. Learning the operations and the goals helps us give advice that fits. We also enjoy cheering clients on from the sidelines as their ideas evolve and mature.
passion + heart
From a nationwide franchise platform to an emerging influencer, we aim to bring sincerity and thoughtfulness to each relationship. Attention to the person and the project matters here.
William R. Graefe, Esq. (CFE)Managing Partner
Experience behind the approach
Close to the business, clear about the law.
Bill Graefe’s work both inside a franchisor’s legal team and as outside counsel informs the firm’s perspective. A legal choice can travel from the executive office to the field, the franchisee relationship and the customer experience.
That is why we ask what the agreement says, what the system does and what will help the brand move forward.
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